Kate MacNevin Talks AI at McCann Worldgroup Spain Event

Jan. 22, 2020

On Jan. 21, McCann Worldgroup Spain held a special event, “Being Human in an AI World,” which took a deep dive into the many ways AI is changing how marketers approach their business (and how it’s changing the world we live in). MRM Global CEO, Kate MacNevin, was among the industry experts there to share their views on this transformative technology.


Kate’s presentation, “What Can AI Actually Do For Us?” focused on the four key AI trends that marketers can leverage to grow relationships: Humanity, privacy, prediction and inclusion. She was part of a slate that included a screening of the short McCann Worldgroup &  WIRED documentary, “Being Human in an AI World,” and a panel discussion on how AI is transforming marketing. MRM Spain CEO Marina Specht was among the panel participants, alongside Pilar Lopez Alvarez, Country Manager, Microsoft Iberia, and David Vivancos, an AI consultant and researcher, considered a guru in this discipline.