MRM Announces Global Partnership With EVRYTHNG To Bring Product Digitization and Dynamic Consumer Experiences To Consumer Packaged Goods And Health Brands

Dec. 16, 2020

MRM is excited to announce a new global partnership with EVRYTHNG!

 

It is more important than ever to bring together retail and digital commerce channels for a single view of the shopper and buyer in a way that is automated, scalable and, most importantly, creates an orchestrated human experience. 

 

“We are thrilled to add EVRYTHNG to our partner ecosystem. EVRYTHNG manages digital identities for the world’s consumer products, making it possible for brands to deliver on consumer expectations for transparency, authenticity and personalized experiences, ” said Kate MacNevin, MRM Global Chief Executive Officer.

 

The EVRYTHNG Product Cloud™ helps brands connect the dots between full visibility into their supply chains and the use of real-time consumer data analytics. As a result, brands can be highly responsive to market shifts while gaining a mechanism to scale dynamic direct consumer engagements across a complex set of product lines, brands, markets and channels. This combined with MRM’s role in growing meaningful relationships between people and brands, along with our deep customer experience and commerce capabilities, provides a great opportunity to drive growth for mutual client’s.

 

“EVRYTHNG will support our overall Performance Marketing and end-to-end e-Commerce offering,” said Jayna Kothary, MRM Global Chief Technology Officer. “We see immediate opportunities with our CPG and Consumer Health clients from capturing first party data through direct consumer engagement across channels, to delivering end-to-end supply chain transparency and provenance solutions.”

 

Learn more about EVRYTHNG HERE.