In Spain, millennials have suffered the economic crisis more than
anyone they call themselves Los Indignados.
It's a movement of
young people who want change and who do they blame?
The banks, so how can you sell
an account to a generation
who don't want to listen to the banks Santander Bank
presents beyond money?
Get out and come back in
the next 30 minutes. Thinking of you,
at least they did. So what I'm in the desert.
Hello.
It's the story of Lucia,
a woman who
sells her most treasured memories.
Getting the audience to think what's worth more money or
experiences to launch an account
that offers
experiences as well as money.
A 17 minute sci-fi film starring Adriana Ogata,
the star of the latest
Almodovar movie. Drew more than 12,000 young people just to
the premiere in cinemas and Santander offices nationwide.
Listen, I know those really
are at the center vision.
Cuando Masada limit my idea dildine.
Yeah, the NATO summit.
After launch beyond money started a debate in Spain about
the true value of money.
Now in this place are you in Nevada United Airlines?
Photos drive Dundas period. Yes Cakery of India he not
spectacular.
Mercury under stress period. The film got huge engagement numbers
and better reviews than even Hollywood blockbusters.
At a time when banks aren't trusted anywhere in the
world,
Santander got the fastest signup rate in its 160 year
history,
making the Beyond money campaign and experience that a bank
would never,
ever want to sell. Hey,
I don't care. Thank you so much.