AI chatbots stay sharp with Allegra's non-drowsy antihistamine

Allegra Drowsy Prompts TSQ
In the press

When chatbots get the sniffles: Allegra's AI experiment

Read on LBB Online

Allegra’s new “Drowsy Prompts” campaign created by MRM and Current Global challenges the internet to ask AI chatbots to perform tasks as if they’re on competitor medication. 

Related News

Grant Headshot Enduring Relationship Is A Valuable Relationship

MRM’s Global CEO Grant Theron: “An enduring relationship is a valuable relationship”

05 February 2025 News
MM+M Franchise Tik Tok

TikTok is back — for now. What does it mean for medical marketing?

22 January 2025 News
CES 2025 Gettyimages RM 2192634737 CUS

This year’s CES: Less artificial and more accessible, anticipatory, ambient

15 January 2025 News