MRM Named a “Leader” in IDC MarketScape: Worldwide Experience Build Services 2025 and IDC MarketScape: Worldwide Experience Design Services 2025 Vendor Assessments
MRM, a leading modern relationship marketing agency, today announced it has been named a Leader in both the IDC MarketScape: Worldwide Experience Build Services 2025 Vendor Assessment and the IDC MarketScape: Worldwide Experience Design Services 2025 Vendor Assessment.
Together, the assessments recognize providers that design, build, and deliver customer experiences at scale. The evaluations are based on a comprehensive framework combining qualitative and quantitative research with client interviews to assess capabilities and business strategies.
MRM received high marks for the quality of its professionals, client understanding and insight, and a balance of pragmatism and creativity. The reports associate these capabilities with durable value in experience design and build programs. The IDC MarketScape also notes MRM’s ability to draw on IPG sister-agency capabilities (identity, creative, media, PR, data, experiential) alongside its own strengths in personalization and data and analytics.
“Enterprises are reassessing experience investments through a value lens,” said Diana Caverly, Global Chief Strategy Officer, MRM. “Our model connects outcome-based strategy to the build layer so personalization, journey design, and commerce operations all ladder to revenue, loyalty, and lifetime value.”
MRM operates globally with three integrated service lines -- CX, CRM & Loyalty, and Commerce -- to help brands design personalized, data-driven interactions, deepen customer connections, and accelerate sales with AI-enabled, omnichannel execution. MRM’s Relationship Sciences practice underpins value realization from client data across four disciplines: data strategy, audience activation, performance optimization, and advanced analytics.
“Being named a Leader in both IDC MarketScape reports reflects the work our teams do every day, using data, technology, and creativity to deliver future-forward solutions for our clients.”
