In 2023, Barbie fever sent used Barbie toy car prices skyrocketing on resale sites. As a newcomer to the hypercompetitive US used-car market, CarBravo acted quickly. In the spirit of our commitment to fair and honest used cars, we bought a fleet of overpriced used Barbie toy cars and listed them on carbravo.com—at fair and honest prices. Our campaign didn’t just sell out of used Barbie toy cars, it led to $2.3M in actual car sales and an extraordinary 91x ROI.
