An autocorrect fix turns into social commerce? Duck yeah!
At the WWDC, Apple announced it will stop autocorrecting "F%#k" to "Duck". As a brand that stands for sexual freedom, Durex owned the moment by launching shoppable social posts with Duck-inspired promo codes customized for all sexual orientations. The campaign didn’t just feel good, it performed: 6.3x new user conversion, 9x TikTok engagement, 6x Instagram engagement, and a 15% rise in net sales.
