Enterogermina

Moms crash gamers' livestreams for gut health

Junk food and soft drinks are standard gamers diets. They don't care—but their moms do. So, Enterogermina turned real moms into digital mom-vatars to crash their kid’s livestreams in front of their millions of followers, sparking important conversations about gut health and nutrition in a community that usually skips the subject.
Capabilities
  • CX
Sector
  • Healthcare & Pharmaceuticals
Awards
  • D&AD
  • Clio Health
  • ADEC
  • FIAP
  • CdeC

Related Work