We are and always will be an incredible creative agency. That’s who we are. It’s our heritage. It’s where we came from. Great creative is grounded in great insights, inspiration, teams, leadership and clients.

We’re a creative business. Ideas are what we do.

Better together includes our peers, our partners, our clients, our clients’ employees, our clients’ customers – everyone.

“We’re better together” says we can pull these resources from within and even outside of McCann Worldgroup. And together we are absolutely far stronger.

When you recognize this principle, there is no “us” and no “them.” We don’t want to be known as vendors or suppliers. We’re partners.

When you’re talking about our clients’ business, you are talking about our business. Never lose sight of this.

This means we recognize the number of things that we have to deliver. In any given meeting, for any given problem-solving need, we may not have all the right people together to solve a problem.

But what we do have is an incredible network that has all the world-class talent necessary to solve any problem. We can pull the right team together, attack a problem and, we believe, we can do anything.

Our clients tell us every day that their world is getting more complex. They are overwhelmed and looking for solutions. That’s where we come in. We specialize in sorting out the complexity among the various marketing technology components – online, offline, social, mobile, even out-of-home. We bring all of these disciplines to the table and integrate the solutions to a problem.

Our job is to make the complex simple and the simple compelling. And we know how to do it.

At the end of the day, we do stuff. We can do a project plan. A killer app. We can manage it all to perfection. And we deliver. It’s a core value we all have. We’re very good at it. We do it every day.

But what we don’t do is overpromise and underdeliver. When we make a commitment, it stands. As a core belief, we must all collectively live by this, as an organization and personally.

There’s been a lot of talk about technology being the new creativity. It’s not. What technology provides is an opportunity to enable and enforce great creativity. We can assemble technologies in all sorts of different ways to do all sorts of different things that no one ever thought possible. We can invent technologies and new combinations of technologies.

Technology is not the new creativity. Technology Is Magic and we embrace that magic.