Today, media is EVERYTHING at the intersection of CULTURE, COMMERCE and CONTENT. Therefore, we’ve reimagined what a modern media agency needs to be to help our clients navigate this new complexity. We talk about people as humans, not targets or data, unearthing transformative insights that help power the media solutions that will positively drive perception and behavior change.
We drive best-in-class strategic media planning and buying solutions across all traditional and digital channels, recognizing the importance of driving both brand and demand.
And we are powered by the IPG network, offering industry-leading media pricing, an innovation pipeline powering digital transformation and, crucially, the most sophisticated data stack in the industry, which enables the creation and execution of high-value audiences.
Importantly, we believe in what we have lovingly branded MXC3: Media Is Everything at the Intersection of Culture, Commerce and Content.
This belief expands our media palette from the traditional notions of TV, Print and Digital and gives us the flexibility to consider all touchpoints as “media,” whether those are TV and movie integrations, brand-to-brand collaborations or deeper media partnerships.
We love to galvanize the power of culture and draft this onto our media solutions, and ideas, and effectively infuse the brand into culture in a deeper and more business-driven way.
Between time shifting, ad blocking, consumer attention deficit and the fact that 27% of all video time spent is on non-ad-supported platforms, the concept of “PAID MEDIA” is a bit of a misnomer.
Today, we need to earn our way into media relationships.
We design how customers experience brands, not just where they see them.
The best media insights come from understanding people.
Understanding when people are most receptive is the biggest untapped resource in media.
Developing one holistic strategy that may be driven across all channels
Mining for insights and optimizations across the POE ecosystem
Leveraging real-time signals to infuse the brand into culture
Building and negotiating critical media partnerships, integrations
Driving full-funnel paid media activations cross-channel
Inclusive experiences that drive sustainable growth
We also work closely with MRM's LAB13, a specialty team devoted to inventing, architecting and prototyping unprecedented products, services and new businesses for our clients.
The complexity of the media landscape today is unparalleled. At the same time, the opportunity to strategically leverage media solutions to build your brand and your business has never been greater.
We believe our role is to be your best marketing partner, not just your media agency; solving business challenges and growing market share for your brand.
— Katerina Sudit, Chief Media Officer