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McCann Worldgroup strengthens regional leadership team: Nicky Bullard promoted to chairwoman, MRM Europe

In a move that will drive closer collaboration across disciplines and markets for clients, Bullard will build even closer collaboration between individual MRM offices across Europe.

January 2021

McCann Worldgroup today announced the promotion of Nicky Bullard to the newly created role of Chairwoman, MRM Europe. This will be an addition to her current role as Chairwoman and Chief Creative Officer MRM UK

In her new capacity she will be building even closer collaboration between individual MRM offices across Europe, with a focus on key markets in France and Germany. In addition, she will focus on enabling MRM to work more closely with McCann Worldgroup to integrate the network’s multidisciplinary capabilities, simplifying access to specialist capabilities for existing clients and driving growth with new prospects. 

Bullard was the first creative woman to become Chair of a UK marketing agency, MRM UK. Since her arrival in May 2016, MRM UK has undergone a significant transformation in creative excellence, recognition and growth. The agency has enjoyed a raft of new business wins, including Three, Microsoft, British Land and Macmillan, and also retained the Direct Line Group business in a competitive pitch. The agency’s emotive campaign for the Miscarriage Association won a Bronze at Cannes in 2019, and 2020 saw the release of its impactful work around domestic violence for the NO MORE foundation and UN Women. The agency’s latest awards haul was at the DMAs, coveting 12 out of 15 shortlists, across 4 different clients. Under her leadership, the agency has also broadened its capabilities, launching its new innovation lab, LAB13 to architect and prototype new products and services for clients. 

Bullard is frequently sought out for her creative expertise and in 2020 alone she was invited to take on a host of judging roles including: Creative Circle – Direct Category Chair; Caples – Chair of Show; The Drum ABA – Chair of Show; DMAs – Category Chair and judge for Gerety; Campaign Big Awards and the One Show. She was also recognized recently by Creative Pool, ranking as No. 2 Chairperson globally and in the inaugural 40 over 40 – a ranking that acknowledges and honors the talent from men and women in a diverse range of industries and roles that make an impact. 

Bullard has worked in her career across every media and sector — but direct and digital are her main passion. She believes insight is all and is hugely passionate about effectiveness — believing “it’s only great work if it works.”   


Commenting on her new role, Bullard said, “I cannot wait to get stuck in. I know the power of McCann Worldgroup collaboration, having experienced it firsthand here in the UK, and can’t wait to work more closely with all our brilliant MRM and McCann Worldgroup people across the region.” 

Mark Lund, President, UK & Europe, McCann Worldgroup, said, “Nicky has been an inspiring partner in joining up McCann Worldgroup for our clients in the last four years in the UK and I’m really looking forward to working with her in Europe as she extends her role.” 

“Under Nicky’s leadership, MRM has been recognized across London and the world for its award-winning work,” said Kate MacNevin, Global Chairwoman & CEO, MRM. “Nicky is a fierce champion of creativity and the business, and she is passionate about our clients and our teams, making her the absolute right leader to drive further integration and collaboration across our European offices.” 

About McCann Worldgroup

McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing solutions network with over 20,000 employees united across 100+ countries by a single vision: To help brands play a meaningful role in people’s lives. In 2019, McCann Worldgroup was selected as Adweek magazine’s “Global Agency Of The Year,” was recognized as Network of the Year by the Cannes Lions, and was named by the Effies as the world’s most creatively effective marketing services company for the second year in a row. The network comprises McCann (advertising), MRM (science/technology/relationship marketing), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (production), Weber Shandwick (public relations) and FutureBrand (consulting/design). 

About MRM

MRM creatively engineers total human experiences. Through purposeful, dynamic intersections between consulting, creative, technology, data sciences and commerce, MRM operates in a borderless, integrated way, to allow for greater collaboration, connections and velocity — all to the service of helping businesses grow meaningful relationships with people. MRM is part of McCann Worldgroup and the Interpublic Group of companies (NYSE: IPG) and spans 35 offices across North America, Latin America, Europe, the Middle East and Asia Pacific. For more information, please visit