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Enterogermina

Ready Player Mom

Moms got game when it comes to schooling their gamer kids

Moms got game when it comes to schooling their gamer kids

This effort recruited mothers of Brazil’s top gaming influencers to crash their kid's livestreams and share an important message. After training in gameplay, these moms pulled off their stealthy surprise in front of millions of viewers to help Sanofi's probiotic brand Enterogermina raise awareness about gut health in a gaming culture riddled with junk food.