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Mastercard

Kit Beats

Two hearts connected through one shirt

Kit Beats: The first official Champions League jersey that connects parents and children through their heart beats

Leveraging Mastercard´s sponsorship of the UCL, Kit Beats is a brand activation that demonstrated the power of technology in connecting people.

For decades, it has been a tradition in European football for children to escort the players onto the pitch before the start of the game — a thrilling opportunity for these young fans to be close to their idols.  

Using pulse tracking technology placed inside the kids’ jerseys and a paired device for the parents, they could both feel the excitement of walking into a roaring stadium, connecting them to the moment in an unprecedented way. 

Technology, family and football — and all together in an idea.

— Hear Monserrat speak more about this amazing tech

Smiling woman with BPM graphic

The jerseys became part of the official mascot kit for the 2019 UCL season, used at all Spanish matches. The program was such an overwhelming success, these kits were used from 2021 onwards for all European matches. 

Now that’s something priceless.

Mastercard´s long-term vision is not that of a financial services company, but a technology company. Through initiatives like this, we were able to demonstrate how tech has the power to truly connect people.

The inspirational story of Kit Beats spread organically online and through traditional news media, cementing this perception in a groundbreaking, attention-grabbing way. 

Children wearing Kit Beats jerseys holding hands with football players Children wearing Kit Beats jerseys holding hands with football players Children wearing Kit Beats jerseys holding hands with football players

The results were even more thrilling.