KFC

The idea? Simple. We asked Romania’s top gamers to rename themselves as discount percentages within the game. All participants would have to do was join our game and shoot a discount to instantly win some delicious KFC. 

We partnered up with the biggest gaming hub in Romania to create a gaming event, and the activation was centered around one big event day.  

Prior to the main event, we rolled out three weeks of concentrated promotion, in which the streamers started referring to themselves as KFC discounts to tease the big game day.  

Our KFC streamers then invited gamers to join the Fortnite matches and threw down the challenge to hunt them down. 

On game day, each player that killed one of our discounts would instantly receive a KFC voucher. We delivered these exclusive rewards on a private chat in Discord, the platform where many gamers talk.  

While the bulk of the campaign was centered around the in-game hack in Fortnite, additional social components supported the activation.

This unique game experience was cool for everyone: influencers got a chance to prove they were the best players by fighting against everyone that hunted them, while gamers got a chance to hunt their favorite influencers and win exclusive discounts. 

And because our data showed us that 1-in-2 young Romanians are gamers, we attracted a huge base of both gamers and watchers.  

All of this allowed us to deliver KFC discounts from inside the game, giving us the opportunity to reach a new audience in a fun and disruptive way.