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NotCo

We didn’t write this campaign

NotMilk is not milk. Seriously.

NotMilk is not milk. Seriously.

Plant-based tech company NotCo (NotMilk brand) and the powerful dairy industry agreed on something, NotCo is not milk. The big dairy industry demonstrated that all across the hundreds of pages in their lawsuit against NotCo...so we said: “Why don’t we use their legal arguments as our best promotion?”