Unilever
Food Pulse
Reputation means everything
Making good food as a joy. Trying to please everyone, not so much. — Chef
There are an estimated 1 billion restaurant reviews online, with more added each day. However, different diners have different opinions, and not everyone agrees on what’s good, not-so-good or a downright disaster.
How can Unilever Food Solutions help chefs and restaurant owners filter through the noise to make the right decisions that win diners over?
RECOGNITION
London International Awards (LIAs) — Bronze
Spikes Asia — Silver
AD STARS — Silver
We successfully automated the mammoth task of sifting through the data and turning the noise into knowledge.
— Hear what else was on the data menu for Damian and his team
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Our client is one of the largest and most established food ingredient suppliers in the world. Their customers being in the food and beverage industry. The client was facing limitations with their legacy business model and they had a need to elevate the role of the brand from being just a supplier to being a key part in their customer success. We engineered a sophisticated process to procure restaurant review and menu data from online sources scaling up to millions of pages and hundreds of millions of data points. By applying natural language processing, we successfully automated the mammoth task of sifting through the data and turning the noise into knowledge. That gave great insights for the client across its customer base and the entire industry as a whole. This enabled a successful digital transformation for how the client managed its Business and its customers.
Introducing Food Pulse: Your Smart Restaurant Advisor
Food Pulse is a data-powered mobile app that tracks a restaurant’s reputation to help chefs and restaurant owners easily spot the trends that matter and provide the solutions to win diners over.
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Scanning over 29,266,575 data points from APIs, social media and food blogs for 222,713 restaurants, Food Pulse uses Artificial Intelligence and machine learning to analyze ratings, reviews, photos, sentiments, comments — even emojis — to find out what diners really, really want.
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And then presents the results in a way that’s easy for chefs to understand. Along with thousands of tips, trends and articles from the UFS library to improve everything from recipes to customer service, productivity and even plating.
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The results were outstanding.
RESTAURANTS SCANNED
222,713
CHEF/OWNER SIGN-UPS PER RESTAURANT
2.3
VISITS PER WEEK
2.6
(202% more than UFS.com)
AVERAGE SESSION LENGTH
11:15 minutes
TRENDING ISSUES ANALYZED
121,833
RECOMMENDATIONS DELIVERED
104,886
TIME GETTING ADVICE
707% increase
